TV “Low-Cost” helps Client win major UK Marketing Award!

19 02 2008

take-off.jpg  Creative Awards have their place BUT the ultimate fulfillment is helping a Company triumph at its own top Marketing Awards Scheme: the UK Annual SMaRT Awards.

Guess what? A recent Client – CeutaHealthcare with its Milton Sterilising brand – has just won overall 2007 “Most Effective Marketing Campaign on a Small Budget”.

How sweet is that? And our remarkable “Low-cost” TV Package was instrumental within this. The Award … on top of this 50 year old brand now experiencing its Best-ever All-time High Sales and Profits performances!

When traditional ad agencies one-track Clients with their all too convenient minimums: Mega budgets only, High Fees and ’Peak only TV’ … TVLowCost goes about it differently. And with a mission of helping more non-TV Challenger Brands break-through onto TV – BUT using their limited budgets to optimal effect – we have unparalleled expertise in s-t-r-e-t-c-h-i-n-g  those budgets.

With only £200k … we will manage/create an av 3-4 TV commercials, pre-Test,  get them on-air within 8 weeks, then even Omnibus them … and all with a full National Peak and Off-peak TV Schedule. All-in. Our expanding 8-market network has delivered to 80 Clients with over 400 commercials within 3 years including the likes of Unilever, Heinz, Wrangler, J&J, Imperial and Bose with [mostly] their own secondary brands.

The benefits to Milton of using TVLowCost? A Best Performance ever scenario … total £Payback of their investment after the first TV burst alone! … and now a top Industry Award … and all on our brilliant “Low-cost” TV Package.

You might want to reflect on your own brand circumstances. Like, when did your ad agency last deliver anything remotely similar?  


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