Distribution first … or Consumer Awareness?
Consumer Awareness first … or Distribution?
ANSWER: TVLowCost’s superior “low-cost” TV advertising delivers BOTH.
TVLowCost are TV pioneers … At last, TV advertising is AFFORDABLE.
Whether your smaller Challenger Brand is fmcg, pharmacy, electrical or any other, DISTRIBUTION is vital – if Consumers can’t find you, you’re dead - but with the power of the Buying Groups these days, ”life-blood” is all about getting enough of it. And Asda, Boots and dsgi play serious hardball these days.
Problem is: too many smaller Brands are failing to “show teeth” to the over-powering Trade. They cower. Appear weak. Take what they can get. And [have to] accept the SKU reductions, margins erosion, promotional constraints and demands … until they squeek. Forgive all the cliches but it’s true. and like sheep, they risk falling off … oblivion.
The ONLY ATL media that the Trade get out of bed for is … TV advertising. Fact. Forget Press, Mags, Radio, Posters, whatever … small budgets behind any of these at best sees the Brand tread water [but not inexpensively, right]? And typically, a hard-earned £300k Press Schedule may look good on paper – a 5-6 month presence! – but don’t kid yourself: the Brand doesn’t get anywhere. Consumers do blink, and they will miss it.
TVLowCost’s very mission is to BREAK the trad rules and expectations of TV advertising: that you need £millions to make a difference, years to get it back … plus inevitably, over-expensive TV commercials that sour the process. The “usual Package”, yes? Instead and with senior pro’s at the very top of the advertising usiness, we have crafted the very best ALL-IN TV PACKAGES, starting from £155k, which really DELIVER business gains [averaging +27% Sales] … AND both broaden and deepen Distribution [@+20%]. Making ALL the difference to a smaller Brand’s very survival. As our agile, canny climber demonstrates.
Check our web out at www.tvlowcost.co.uk … and dare to spare an hour to see our tangible, proven capabilities. As with Milton, Primula, Sudocrem and many others, long term declines have been reversed and these Brands are fitter than they’ve ever been. For only half of what a Challenger Brands [too] often spends elsewhere, TVLowCost can have you ON TV with a fully Researched set of TV Commercials backed by a totally-tailored Nat TV Schedule.
