Recession? WHAT recession?
In tough times, Challenger Brands on tight budgets need to punch hugely above weight. BUT despite those current tough times, with their lousy Exchange Rates increasing costs, the Trade threatening Distribution and margin cuts [again], O/L gaining ground et al … TVLowCost’s £200k All-in TV Packages have been proving themselves consistently. With remarkable results well beyond best expectations. Can you argue against these remarkable AVERAGES?…
PRIMULA CHEESES … take one recent example. Their first-ever TV in Dec 08 yielded a straight +27% Sales uplift [bang on our average] … but then Ex-Factory went up +110% over the key 3 month period … and under a year later, after a 2nd TV burst in May 09 with Sales still steady at +25% [with the highest Brand Share ever for 20yrs] … they moved their standard Factory shift 5-day 12-hour to 24/7. For the first time ever. Brilliant. The only marcoms difference: TV advertising from TVLowCost. And now … we have just launched their 2nd TV Campaign for their brand New DELI Cheeses Range [Oct 09]:
http://www.spacecity.co.uk/movies/primuladeli/
TVLowCost has at last made TV advertising affordable. For deserving but smaller Challenger Brands on tight budgets. Our TV Campaigns ARE making all the difference to such brands – many clinging on out there with slippery Distribution and poor consumer Saliency. Apart from generating tangible consumer pull-through, our ability to also expand Distribution from +25-40% also helps make that difference – often enabling £Payback after the 1st burst.
Now with 4 levels of All-in TV Pack entry, starting at £155k and including a full National TV Schedule, if you are considering spending more than £155k in NON-TV media ….. DON’T. Call Andrew Mitchell on 00 44 [0] 20 8847 3776 instead.
