Hello … small-budget Challenger Brands deserve the best ATL campaigns in 2012:
£225k on Radio? … targeting main shoppers, 2 weeks national with 1×30″ reaching @ 40% at 3.9 OTH. Production costs and fees extra.
£225k in Womens’ Weeklies … BC1C2 women with 3 colour w/p’s in 14 mags reaching 25% at 3.1 OTS. Prod costs and fees extra.
£225k in Monthly Mags … ABC1 women with 2 colour half-pages and w/p’s in 14 mags reaching 39% at 4. Prod costs and fees extra.
Or £225k on TV through TVLowCost …
The complete All-in TV Package; on-air in 8 weeks from Brief. Only TV enables a brand to change up a gear – all other activities being a total waste
And be in good company too with Nestle’s Rolo, Primula Cheeses, Typhoo, Milton, Campbell’s V8, Sudocrem and Sanofi’s Mudd facial masks. Spare me 1 hour for a results-focussed presentation including just how we deliver seemingly the impossible? Email me at: mitchell@tvlowcost.com or call oo44 [0]20 88473776. Best regards, Andrew.
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