Andrew Mitchell
CEO TVLowCost London
Known to Jean-Paul for some years and having established Senioragency in London, Andrew has now set up the London end of the expanding TVLowCost network. He too is a great believer in its high potential – especially for Challenger Brands, his forte these past 14 years at his own agency founded in 1990: Mitchell Patterson Grime Mitchell.
Andrew now has 30 years of experience in marketing and communications working from London. With two degrees from Glasgow [Hotel & Catering Management and Marketing], after working as a Chef in The Ritz Piccadilly he joined the small Grey Advertising agency in 1974, moved to the larger Y&R in 78, the fast-growing Publicis in 83, and then started his own MPGM agency in 90 with 3 close friends. In 2004, the 4 Partners wanted to move on in their respective careers, and happily so; they sold the agency plus 5 specialist companies to their respective managements and each is now embarked on new challenges.
Going back in time, if Grey was all about learning the advertising ropes on John West, ICI, BAT and Timex, Y&R was about consolidation as Account Director on big accounts – P&G, Cadbury, Richardson-Vicks and Heinz. His move to Publicis gave him senior management and group experience as Group Vice Chairman of 9 companies. He has now worked on over 150 Client companies, over 200+ brands and on a heady 120 pitches! All experience was then combined in 90 as he successfully launched MPGM. Its focus was on Challenger Brands – providing New Insights to secondary brands, all being heavily out-gunned by their competitors and so needing superior strategic and creative firepower in response. Finally, and with broad International brands experience by this time, MPGM joined Interpartners in 96 – Europe’s largest 34-strong independent agency network – where Andrew effectively took the number 2 role to the Chairman. His sole focus now is ensuring TVLowCost’s success in the UK.
Andrew Mitchell, 07989 839927
