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	<title>TVLowCost UK. At last, affordable TV advertising.</title>
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		<title>Tricky dilemma &#8230; for small-budget Challenger Brands!</title>
		<link>http://tvlowcostuk.wordpress.com/2012/01/14/tricky-dilemma-for-small-budget-challenger-brands/</link>
		<comments>http://tvlowcostuk.wordpress.com/2012/01/14/tricky-dilemma-for-small-budget-challenger-brands/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 12:39:27 +0000</pubDate>
		<dc:creator>andrewjohnmitchell1</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<description><![CDATA[Hello &#8230; small-budget Challenger Brands deserve the best ATL campaigns in 2012: £225k on Radio? &#8230; targeting main shoppers, 2 weeks national with 1&#215;30&#8243; reaching @ 40% at 3.9 OTH. Production costs and fees extra. £225k in Womens&#8217; Weeklies &#8230; BC1C2 women with 3 colour w/p&#8217;s in 14 mags reaching 25% at 3.1 OTS. Prod costs and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tvlowcostuk.wordpress.com&amp;blog=2459875&amp;post=607&amp;subd=tvlowcostuk&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Hello &#8230; small-budget Challenger Brands deserve the best ATL campaigns in 2012:</p>
<div><strong><span style="color:#2300ff;">£225k on Radio?</span></strong> &#8230; targeting main shoppers, 2 weeks national with 1&#215;30&#8243; reaching @ 40% at 3.9 OTH. Production costs and fees extra.</div>
<div></div>
<div><span style="color:#ff00ff;"><strong>£225k in Womens&#8217; Weeklies </strong></span>&#8230; BC1C2 women with 3 colour w/p&#8217;s in 14 mags reaching 25% at 3.1 OTS. Prod costs and fees extra.</div>
<div></div>
<div><strong><span style="color:#950084;">£225k in Monthly Mags</span></strong> &#8230; ABC1 women with 2 colour half-pages and w/p&#8217;s in 14 mags reaching 39% at 4. Prod costs and fees extra.</div>
<div></div>
<div><span style="color:#ff0000;font-size:medium;"><strong>Or £225k on TV through TVLowCost &#8230;</strong></span></div>
<div></div>
<div><a href="http://tvlowcostuk.files.wordpress.com/2012/01/new225k1.png"><img class="alignleft size-full wp-image-616" title="new225k" src="http://tvlowcostuk.files.wordpress.com/2012/01/new225k1.png?w=510&#038;h=390" alt="" width="510" height="390" /></a></div>
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<div>The complete All-in TV Package; on-air in 8 weeks from Brief. Only TV enables a brand to change up a gear &#8211; all other activities being a total waste</div>
<div>And be in good company too with Nestle&#8217;s Rolo, Primula Cheeses, Typhoo, Milton, Campbell&#8217;s V8, Sudocrem and Sanofi&#8217;s Mudd facial masks. Spare me 1 hour for a results-focussed presentation including just how we deliver seemingly the impossible? Email me at: mitchell@tvlowcost.com or call oo44 [0]20 88473776. Best regards, Andrew.</div>
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		<title>&#8220;Low-cost&#8221; TV CAN consistently deliver business RESULTS beyond best expectations &#8230;</title>
		<link>http://tvlowcostuk.wordpress.com/2011/10/25/602/</link>
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		<pubDate>Tue, 25 Oct 2011 18:39:18 +0000</pubDate>
		<dc:creator>andrewjohnmitchell1</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<description><![CDATA[&#8230; through TVLowCost&#8217;s unique and pioneering approach. We have &#8230; made TV advertising AFFORDABLE at last. With our All-in TV Package of £225k &#8211; which includes full Project management, Briefing, Creative, Group Discussions to check out 3 Ideas, full TV Shoot/Editing and Clearcast [average 4 commercials], a pre- and post-Ipsos Awareness Check &#8230; AND a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tvlowcostuk.wordpress.com&amp;blog=2459875&amp;post=602&amp;subd=tvlowcostuk&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>&#8230; through TVLowCost&#8217;s unique and pioneering approach. <span style="color:#ff0000;">We have &#8230; made TV advertising AFFORDABLE at last.</span></strong></p>
<p><a href="http://tvlowcostuk.files.wordpress.com/2011/10/jackpot.jpg"><img class="alignleft size-full wp-image-601" title="Jackpot" src="http://tvlowcostuk.files.wordpress.com/2011/10/jackpot.jpg?w=510&#038;h=510" alt="" width="510" height="510" /></a>With our All-in TV Package of £225k &#8211; which includes full Project management, Briefing, Creative, Group Discussions to check out 3 Ideas, full TV Shoot/Editing and Clearcast [average 4 commercials], a pre- and post-Ipsos Awareness Check &#8230; AND a tailored National TV Schedule &#8211; our AVERAGE Results after 6 yrs are remarkable.</p>
<p><strong>Sales lifts of <span style="color:#ff0000;">+29%</span> &#8230;</strong></p>
<p><strong>Significant direct Distribution gains of <span style="color:#ff0000;">+25-52%</span> and &#8230;</strong></p>
<p><strong>Ex-Factory boosts of between <span style="color:#ff0000;">+24-110%</span>.</strong></p>
<p>And we&#8217;ll have the Campaign on-air 8 weeks after agreed Brief &#8211; not 8 months. How? Our &#8216;cocktail&#8217; of different solutions at all stages more than compensates for the small relative spends &#8211; so Punching hugely above weight.</p>
<p>And since the ultimate test of our efficacy is Clients returning for follow-up TV bursts because of Payback, take comfort in examples like Primula with 8 bursts, Milton with 4, Sudocrem with 6, Mudd with 2 &#8230; and one Security-conscious Client with no less than 3 in under 12 months.</p>
<p><span style="color:#ff0000;"><strong>TVLowCost RE-IGNITES small budget but deserving Challenger Brands</strong></span> &#8211; with TV advertising making ALL the difference. Both to the all-important Trade and Consumers alike. Call Andrew Mitchell on 07989-839927 or email mitchell@tvlowcost.com .</p>
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		<title>Gambling on the future of your Challenger Brand?</title>
		<link>http://tvlowcostuk.wordpress.com/2011/10/12/gambling-on-the-future-of-your-challenger-brand/</link>
		<comments>http://tvlowcostuk.wordpress.com/2011/10/12/gambling-on-the-future-of-your-challenger-brand/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 14:57:13 +0000</pubDate>
		<dc:creator>andrewjohnmitchell1</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://tvlowcostuk.wordpress.com/?p=595</guid>
		<description><![CDATA[If you are a small Challenger Brand and want to change up a gear, getting it onto TV is still the ONLY medium &#8211; even today &#8211; that will generate significant Impact and Persuasion. And certainly leverage the Trade too, right? Not believing TV is remotely possible against your small budget, however, you continue to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tvlowcostuk.wordpress.com&amp;blog=2459875&amp;post=595&amp;subd=tvlowcostuk&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://tvlowcostuk.files.wordpress.com/2011/10/tvlc-piggy-gambling-2.jpg"><img class="alignleft size-full wp-image-596" title="TVLC Piggy Gambling 2" src="http://tvlowcostuk.files.wordpress.com/2011/10/tvlc-piggy-gambling-2.jpg?w=510&#038;h=382" alt="" width="510" height="382" /></a></p>
<p>If you are a small Challenger Brand and want to <strong><em>change up a gear</em></strong>, getting it onto TV is still the ONLY medium &#8211; even today &#8211; that will generate significant Impact and Persuasion. And certainly leverage the Trade too, right? Not believing TV is remotely possible against your small budget, however, you continue to pour hard-earned cash into limp, slow-burn alternatives &#8211; really hoping to at least maintain status.</p>
<p>TVLowCost has pioneered 4 All-in but &#8220;low-cost&#8221; TV Packages &#8211; starting from £160k &#8211; which are consistently proving themselves. We RE-IGNITE older brands and LAUNCH new ones too. Cost effectively. Fast. With top quality Strategic and Creative skills applied by 30+ year TV veterans. No wasted costs and so more bang for your buck.</p>
<p>With Clients ranging from Primula Cheeses Milton, Sudocrem, Mudd and Campbell&#8217;s V8 through to Nestle&#8217;s Rolo and Typhoo Tea &#8230; you might like to spare us but 1 hour for a robust, Results-focussed presentation where we show just how we deliver seemingly the impossible. And deliver More for Less. Call Andrew Mitchell on 07989 839927 or mitchell@tvlowcost.com . Meanwhile, see our &#8220;10 wise INSIGHTS&#8221;:</p>
<p><span style="text-decoration:underline;"><a href="http://www.tvlowcost.co.uk/10insights">http://www.tvlowcost.co.uk/10insights</a></span></p>
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			<media:title type="html">TVLC Piggy Gambling 2</media:title>
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		<link>http://tvlowcostuk.wordpress.com/2011/09/13/591/</link>
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		<pubDate>Tue, 13 Sep 2011 16:02:32 +0000</pubDate>
		<dc:creator>andrewjohnmitchell1</dc:creator>
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		<link>http://tvlowcostuk.wordpress.com/2011/09/04/588/</link>
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		<pubDate>Sun, 04 Sep 2011 11:22:57 +0000</pubDate>
		<dc:creator>andrewjohnmitchell1</dc:creator>
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		<link>http://tvlowcostuk.wordpress.com/2011/08/23/583/</link>
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		<pubDate>Tue, 23 Aug 2011 08:08:17 +0000</pubDate>
		<dc:creator>andrewjohnmitchell1</dc:creator>
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		<link>http://tvlowcostuk.wordpress.com/2011/07/19/580/</link>
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		<pubDate>Tue, 19 Jul 2011 17:40:43 +0000</pubDate>
		<dc:creator>andrewjohnmitchell1</dc:creator>
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		<pubDate>Sun, 03 Jul 2011 17:35:05 +0000</pubDate>
		<dc:creator>andrewjohnmitchell1</dc:creator>
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		<link>http://tvlowcostuk.wordpress.com/2011/06/06/570/</link>
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		<pubDate>Mon, 06 Jun 2011 19:09:39 +0000</pubDate>
		<dc:creator>andrewjohnmitchell1</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA["Low-cost"]]></category>
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		<category><![CDATA[advertising during recession]]></category>
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		<category><![CDATA[all included TV Pack]]></category>
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		<category><![CDATA[andrew mitchell]]></category>
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		<category><![CDATA[Get your brand on TV]]></category>
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		<category><![CDATA[TV advertising]]></category>
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		<link>http://tvlowcostuk.wordpress.com/2011/05/30/566/</link>
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		<pubDate>Mon, 30 May 2011 16:01:10 +0000</pubDate>
		<dc:creator>andrewjohnmitchell1</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA["Low-cost"]]></category>
		<category><![CDATA[advertising cost]]></category>
		<category><![CDATA[advertising during recession]]></category>
		<category><![CDATA[affordable television campaigns]]></category>
		<category><![CDATA[affordable tv advertising]]></category>
		<category><![CDATA[all included TV Pack]]></category>
		<category><![CDATA[All-in TV Package]]></category>
		<category><![CDATA[andrew mitchell]]></category>
		<category><![CDATA[austerity]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[Challenger Brand]]></category>
		<category><![CDATA[cheap tv spots]]></category>
		<category><![CDATA[cost cutting]]></category>
		<category><![CDATA[cost reduction]]></category>
		<category><![CDATA[cost-effective TV advertising]]></category>
		<category><![CDATA[day-time efficiency]]></category>
		<category><![CDATA[discount tv spots]]></category>
		<category><![CDATA[efficient tv advertising]]></category>
		<category><![CDATA[Get your brand on TV]]></category>
		<category><![CDATA[help build Distribution]]></category>
		<category><![CDATA[marketing costs]]></category>
		<category><![CDATA[TV advertising]]></category>
		<category><![CDATA[TV commercials]]></category>
		<category><![CDATA[TV spots]]></category>
		<category><![CDATA[TVLowCost]]></category>
		<category><![CDATA[TVLowCost International]]></category>
		<category><![CDATA[TVLowCost network]]></category>
		<category><![CDATA[UK's Best Value TV Package]]></category>

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