Tricky dilemma … for small-budget Challenger Brands!

Hello … small-budget Challenger Brands deserve the best ATL campaigns in 2012:

£225k on Radio? … targeting main shoppers, 2 weeks national with 1×30″ reaching @ 40% at 3.9 OTH. Production costs and fees extra.

£225k in Womens’ Weeklies … BC1C2 women with 3 colour w/p’s in 14 mags reaching 25% at 3.1 OTS. Prod costs and fees extra.

£225k in Monthly Mags … ABC1 women with 2 colour half-pages and w/p’s in 14 mags reaching 39% at 4. Prod costs and fees extra.

Or £225k on TV through TVLowCost …

The complete All-in TV Package; on-air in 8 weeks from Brief. Only TV enables a brand to change up a gear – all other activities being a total waste

And be in good company too with Nestle’s Rolo, Primula Cheeses, Typhoo, Milton, Campbell’s V8, Sudocrem and Sanofi’s Mudd facial masks. Spare me 1 hour for a results-focussed presentation including just how we deliver seemingly the impossible? Email me at: mitchell@tvlowcost.com or call oo44 [0]20 88473776. Best regards, Andrew.

“Low-cost” TV CAN consistently deliver business RESULTS beyond best expectations …

… through TVLowCost’s unique and pioneering approach. We have … made TV advertising AFFORDABLE at last.

With our All-in TV Package of £225k – which includes full Project management, Briefing, Creative, Group Discussions to check out 3 Ideas, full TV Shoot/Editing and Clearcast [average 4 commercials], a pre- and post-Ipsos Awareness Check … AND a tailored National TV Schedule – our AVERAGE Results after 6 yrs are remarkable.

Sales lifts of +29% …

Significant direct Distribution gains of +25-52% and …

Ex-Factory boosts of between +24-110%.

And we’ll have the Campaign on-air 8 weeks after agreed Brief – not 8 months. How? Our ‘cocktail’ of different solutions at all stages more than compensates for the small relative spends – so Punching hugely above weight.

And since the ultimate test of our efficacy is Clients returning for follow-up TV bursts because of Payback, take comfort in examples like Primula with 8 bursts, Milton with 4, Sudocrem with 6, Mudd with 2 … and one Security-conscious Client with no less than 3 in under 12 months.

TVLowCost RE-IGNITES small budget but deserving Challenger Brands – with TV advertising making ALL the difference. Both to the all-important Trade and Consumers alike. Call Andrew Mitchell on 07989-839927 or email mitchell@tvlowcost.com .

Gambling on the future of your Challenger Brand?

If you are a small Challenger Brand and want to change up a gear, getting it onto TV is still the ONLY medium – even today – that will generate significant Impact and Persuasion. And certainly leverage the Trade too, right? Not believing TV is remotely possible against your small budget, however, you continue to pour hard-earned cash into limp, slow-burn alternatives – really hoping to at least maintain status.

TVLowCost has pioneered 4 All-in but “low-cost” TV Packages – starting from £160k – which are consistently proving themselves. We RE-IGNITE older brands and LAUNCH new ones too. Cost effectively. Fast. With top quality Strategic and Creative skills applied by 30+ year TV veterans. No wasted costs and so more bang for your buck.

With Clients ranging from Primula Cheeses Milton, Sudocrem, Mudd and Campbell’s V8 through to Nestle’s Rolo and Typhoo Tea … you might like to spare us but 1 hour for a robust, Results-focussed presentation where we show just how we deliver seemingly the impossible. And deliver More for Less. Call Andrew Mitchell on 07989 839927 or mitchell@tvlowcost.com . Meanwhile, see our “10 wise INSIGHTS”:

http://www.tvlowcost.co.uk/10insights