Recession + “low-cost TV” = BIG RESULTS for Challenger Brands.

 Recession? WHAT recession?

In tough times, Challenger Brands on tight budgets need to punch hugely above weight. BUT despite those current tough times, with their lousy Exchange Rates increasing costs, the Trade threatening Distribution and margin cuts [again], O/L gaining ground et al … TVLowCost’s £200k All-in TV Packages have been proving themselves consistently. With remarkable results well beyond best expectations. Can you argue against these remarkable AVERAGES?…

 

 

 PRIMULA CHEESES … take one recent example. Their first-ever TV in Dec 08 yielded a straight +27% Sales uplift [bang on our average] … but then Ex-Factory went up +110% over the key 3 month period … and under a year later, after a 2nd TV burst in May 09 with Sales still steady at +25% [with the highest Brand Share ever for 20yrs] … they moved their standard Factory shift 5-day 12-hour to  24/7. For the first time ever. Brilliant.  The only marcoms difference: TV advertising from TVLowCost. And now … we have just launched their  2nd TV Campaign for their brand New DELI Cheeses Range [Oct 09]:

http://www.spacecity.co.uk/movies/primuladeli/

TVLowCost has at last made TV advertising affordable. For deserving but smaller Challenger Brands on tight budgets. Our TV Campaigns ARE making all the difference to such brands – many clinging on out there with slippery Distribution and poor consumer Saliency. Apart from generating tangible consumer pull-through, our ability to also expand Distribution from +25-40% also helps make that difference – often enabling £Payback after the 1st burst.

Now with 4 levels of All-in TV Pack entry, starting at £155k and including a full National TV Schedule, if you are considering spending more than £155k in NON-TV media ….. DON’T. Call Andrew Mitchell on 00 44 [0] 20 8847 3776 instead.

For smaller Challenger Brands, this Recession will sort the ‘men’ out … from the ’sheep’.

Distribution first … or Consumer Awareness?

Consumer Awareness first … or Distribution?

ANSWER: TVLowCost’s superior “low-cost” TV advertising delivers BOTH.

TVLowCost are TV pioneers … At last, TV advertising is AFFORDABLE.

Whether your smaller Challenger Brand is fmcg, pharmacy, electrical or any other, DISTRIBUTION is vital  – if Consumers can’t find you, you’re dead - but with the power of the Buying Groups these days, ”life-blood” is all about getting enough of it. And Asda, Boots and dsgi play serious hardball these days.

Problem is: too many smaller Brands are failing to “show teeth” to the over-powering Trade. They cower. Appear weak. Take what they can get. And [have to] accept the SKU reductions, margins erosion, promotional constraints and demands … until they squeek. Forgive all the cliches but it’s true. and like sheep, they risk falling off … oblivion.

The ONLY ATL media that the Trade get out of bed for is … TV advertising. Fact. Forget Press, Mags, Radio, Posters, whatever … small budgets behind any of these at best sees the Brand tread water [but not inexpensively, right]? And typically, a hard-earned £300k Press Schedule may look good on paper – a 5-6 month presence! – but don’t kid yourself: the Brand doesn’t get anywhere. Consumers do blink, and they will miss it.

TVLowCost’s very mission is to BREAK the trad rules and expectations of TV advertising: that you need £millions to make a difference, years to get it back … plus inevitably, over-expensive TV commercials that sour the process. The “usual Package”, yes? Instead and with senior pro’s at the very top of the advertising usiness, we have crafted the very best ALL-IN TV PACKAGES, starting from £155k, which really DELIVER business gains [averaging +27% Sales] … AND both broaden and deepen Distribution [@+20%]. Making ALL the difference to a smaller Brand’s very survival. As our agile, canny climber demonstrates.

Check our web out at www.tvlowcost.co.uk … and dare to spare an hour to see our tangible, proven capabilities. As with Milton, Primula, Sudocrem and many others, long term declines have been reversed and these Brands are fitter than they’ve ever been. For only half of what a Challenger Brands [too] often spends elsewhere, TVLowCost can have you ON TV with a fully Researched set of TV Commercials backed by a totally-tailored Nat TV Schedule.

Run a small budget CHALLENGER BRAND? Answer these questions [honestly] …

Clients need experienced agency partners – pioneers – to ensure SURVIVAL.

Overcrowded categories … Trade playing silly buggers with Distribution, margins and still refusing a price rise? … O/L really making inroads meanwhile … advertising unaffordable in a recession … poor Exchange Rates exacerbating that … all getting familiar, isn’t it? Just HOW are marketers meant to keep their smaller Challenger Brands on-track, leave alone speeding up?

Well, using “high-cost” ad agencies won’t help … hard-earned monies being hoovered up in excessive fees is a recipe for disaster. Let them focus on high-roling brands with budgets to match!

No, somehow … they need a new, fresh but tangible approach. Something with teeth. But which does not – cannot – cost the earth. And despite all Media fragmentation this last decade with so much choice now available, there’s no doubting that TV advertising is STILL what works best … not only with Consumers and pull-through BUT with the all-important TRADE. No Trade support, no business.

But TV advertising is hugely expensive … and unaffordable, right? WRONG …

Welcome to TVLowCost, long-experienced and true pioneers in effective “low-cost” TV advertising. We are all about Challenger Brands and EN-abling them, deservedly, to get onto TV … with all the strategic and creative firepower they need BUT in a sensible, tailored “low-cost£ way. And with max funds in the Media itself. Ask yourself these questions … 

Answer YES or NO: Versus 3 years ago your Challenger Brand …

1. Has suffered Distribution losses?

2. The Trade has cut margins and suppressed price increases?

3. Experienced Volume, Value and Share declines?

4. Spent more ATL but still only treading water?

5. Delivered less Brand Profitability to boot? 

 

 

 

If you ticked 2 or more, read on …  

 

Too many Challenger Brands and Projects on tight budgets are spending £000,000’s in Print, Radio and other ATL advertising … to then tread water or even sink. Not believing that TV is affordable. With TVLowCost, it now is [even more so with a "soft" TV market]. And TV does make ALL the difference to brands today; look what remarkable results we are consistently achieving on small budgets. But in developing TV, they cannot afford “high-cost” ad agency fees either. Nor risk “cheap” TV campaigns via so-say “full-service” TV Prod Studios, lone Creatives, media agencies and “green” marcoms groups with little depth experience of business and marketing, brands, strategy, creativity and project management. Beware!

Yet Challenger Brands NEED TV to change gear, right? For Consumer AND Trade. Pioneered by 30 year marcoms professionals – most having run their own agencies before – TVLowCost’s unique All-in TV Packages are the Best Value anywhere. Crafted to be so. And with 4 entry levels, deserving Challenger Brands really can now gain serious competitive advantage … but on TV. 

 

As example, our “Challenger” Pack at £200k includes: full Project Management, strategic analysis and Briefing … full Creative, Shoot, Editing [av. 4 commercials] … Music and on-air costs … 2 Groups upfront to check Ideas, then a pre- and post-Omnibus Awareness Check … AND a fully-tailored Nat TV Airtime Plan. Too good to be true? Heinz, Wrangler, J&J, Unilever, Bose and 120 other Challenger Brands over 4 yars would not agree. 500 commercials and 12 markets later, we are delivering not only exceptional Creativity and Value but consistent and remarkable Results to defy all cynics. Our senior but “low-cost” approach plus potent cocktail of different thinking and solutions enables a small TV spend to punch hugely above weight and break normal budgetary expectations. Fact.  

 

Check us out at just need TVLowCost … www.tvlowcost.co.uk

You don’t need £millions to be on TV …you  just need TVLowCost.

 

 

 

 

 

 

Advertising in a recession: ONLY TV will fight back … by TVLowCost UK.

Welcome to 4 x All-in “low-cost” TV Packages for small budget Challenger Brands, from £155k …

It’s tough out there at the moment. Lousy Exchange Rates decimating budgets. Own-Label strengthening in a recession, as always. Consumers tightening purse strings, and the Trade pressuring margins, delaying price rises … and generally playing hardball regarding SKU’s and facings.  As always too. Your own Management meantime are demanding that Brand Awareness levels are maintained, and that ROS – somehow - is increased. Catch22. And advertising in a recession …? Well, all you can afford is a continuance of last year’s Mag/Press schedule – right? At a pricey £300k+ but at least we cover 5-6 month’s activity, and TV is unaffordable anyway, right?

WRONG … enter TVLowCost, the “low-cost” TV advertising professionals with 4 All-in TV Packages, starting at £155k. Now there is no excuse for deserving Challenger Brands NOT being on TV in 09/10. Why advertise in any other medium when TV IS AFFORDABLE …

 

 

 

No.1: NEW  ”ENTRY LEVEL” Pack

 

 

 

 

 

 

 

No.2: Current and proven “CHALLENGER” Pack

 

 

 

 

 

 

No.3: NEW “CHALLENGER +” Pack

 

 

 

 

 

 

 

 

No.4: NEW “EURO/3- Market” Pack

 

 

 

Pioneering new TV initiatives, and a few rules and myths broken en route.? Maybe, but … try arguing with these remarkable Business Results from our £200k Package …

 

 

 

 

 

 

 

 

Irrefutable and consistent proof that, in experienced hands, “low-cost” TV advertising CAN deliver serious Results. Fact. What did your last Campaign deliver, and how much did you spend?

Call Andrew Mitchell at TVLowCost … or check us out at www.tvlowcost.co.uk …

TV Revolution! Irrefutable and consistent RESULTS from “low-cost” TV advertising.

You need £millions to get onto TV, right? WRONG.

Your small Challenger Brand cannot afford TV advertising, right? WRONG.

Small budgets on TV cannot generate significant business uplift anyway, right? WRONG.

Your solution …? TVLowCost has made TV advertising affordable AND consistently delivered remarkable Results from small spends …

 Need your small budget Challenger Brand to punch above its weight?

Is your brand at best treading water currently, or even sinking? And the Trade – true to form – being really difficult with sku reductions and margins?

Then avoid “high-cost” trad ad agencies who will simply hoover up your precious funds in fees.

And avoid so-say “full service” TV Prod Studios, Media agencies, lone Creatives and “green” marcoms groups who have little depth experience of marketing, brands, strategy, briefing and creativity through to project management. That way you’ll simply end up with poorly targeted “cheap” TV commercials. Any media spends behind these are wasteful. You need professionals with the “big picture” experience.

30+ year marcoms veterans run TVLowCost agencies – now in 12 markets in under 4 years. Together, we have broken rank and pioneered remarkably creative and high value All-in TV Packages. And delivered equally remarkable Results. Fact. These include our proven £200k Package but now a NEW “Entry Level” one at … £155k. Including a tailored Nat TV Schedule. Check us out at www.tvlowcost.co.uk … then do your deserving Brand a favour and contact Andrew Mitchell.

“Low-cost” TV advertising CAN rescue struggling Challenger Brands …

TVLowCost’s proven £200k All-in TV Package now available … at £155k. 

 

 

 

 

 

Answer YES or NO [honestly]:

Vs. 3 years ago your Challenger Brand …

 

 

 

 

 

1. Has suffered Distribution losses?

2. Trade cut margins & suppressed price increases?

3. Experienced Vol, Val and Share declines?

4. Spent more ATL but only treading water?

5. Delivered less Brand Profitability to boot?

If you ticked 2 or more, read on …

 

Your Challenger Brand REALLY CAN AFFORD TV advertising

 Too many Challenger Brands and Projects on tight budgets are spending £000,000’s in Print, Radio and other ATL advertising …to then tread water or even sink. Not believing that TV is affordable. With TVLowCost, it now is [even more so with a "soft" TV market]. And TV does make ALL the difference to brands today; look what remarkable results we are consistently achieving on small budgets. Milton with a +30% Sales lift, Sudocrem +24%, Primula +27% and latest LoSalt at a huge +74%. But in developing TV, they cannot afford “high-cost” ad agency fees either. Nor risk “cheap” TV campaigns via so-say “full-service” TV Prod Studios, lone Creatives, media agencies and “green” marcoms groups with little depth experience of business and marketing, brands, strategy, creativity and project management. Beware! Yet Challenger Brands NEED TV to change gear, right? For Consumer AND Trade.

Pioneered by 30 year marcoms professionals – most having run their own agencies before – TVLowCost’s unique All-in TV Packages are the Best Value anywhere. Crafted to be so. Witness our brand NEW “Entry Level” All-in TV Pack – at £155k:

… deserving Challenger Brands really can now gain serious competitive advantage, but on TV.

4 years, 500 TV commercials and 12 markets later, we are delivering not only exceptional Creativity and Value but consistent and remarkable Results to defy all cynics. Our senior but “low-cost” approach plus potent cocktail of different thinking and solutions enables a small TV spend to punch hugely above weight and break normal budgetary expectations. Fact. Check us out at www.tvlowcost.co.uk, then call Andrew Mitchell on 020 8847 3776.

You don’t need £millions to get on TV … you just need TVLowCost. At last, TVLowCost has made TV advertising affordable.

TVLowCost’s pioneering “Low-cost” TV advertising releases trapped Brands.

Your Challenger Brand trapped on the merry-go-round?

 

There are too many smaller spending Challenger Brands out there spending  £200k … £300k … £400k … and even £500k on Press, Magazine and/or Radio/other non-TV advertising … and merely “treading water”. Expensively so too. Getting absolutely nowhere. Wasting good, hard-earned money.

Such advertising Plans may well look good on paper – even getting 5-6 X’s on a month-by-month calandar BUT … it will lack Impact and Persuasion. Impressing neither consumers, nor certainly the Trade who will ignore it completely. Your Brand DOES NOT CHANGE GEAR.

TVLowCost’s All-in TV advertising Package costs … only £200k. In 8 weeks from agreed Brief, your brand could be on-air reaching millions. On average, we are delivering consistent +27% Sales lifts, with Distributions Gains @ +20% and typically Ex-Factory increases of +40% … sometimes even +100%. Irrefutable proof that small monies on TV can make a huge business difference … with TVLowCost’s expertise plus cocktail of different thinking/solutions. Give us a call on 028 8847 3776 and check us out at www.tvlowcost.co.uk ….. we challenge you to challenge us. With the UK’s Best Value All-in TV Package, at only £200k.

Far from being dead, TV advertising is MORE effective than ever … and with TVLowCost, your budget will DELIVER more than ever too.

TVLowCost’s remarkable “Low-cost” All-in £200k TV Package is a PERFECT SOLUTION to this Recession ……..

Rumour had it a while back that in our multi-fragmented 21st C Media world, TV advertising as we knew it was … ”dead”. Or heading that way at least. Hah. Thinkbox latest data proves: TV watching has grown from 24 to 27 hours per week these last few years. And many largescale Brand Studies from them and others prove TV’s ultimate efficacy vs all other Media. Every time.  Over the water,  Advertising Age said on 23.3.09 that … “Following ‘what may be the ugliest quarter TV has  ever encountered financially’, the impact TV can provide for sales and brands may be better than ever”.

Now, with TVLowCost’s Best Value Package at £200k All-in, including a fully-tailored Nat TV Airtime Schedule – added to the UK TV Market being so ’soft’ in 2009 with @ an extra 25% extra Value available - smaller Challenger Brands CAN afford the vastly superior Impact and Persuasion that only TV delivers. And not only enjoy the added Consumer pull-through but also the improved Trade Distribution.  See  www.tvlowcost.co.uk and the Campaigns section … assess their quality and creativity … and these then more than matched by consistent and remarkable Results averaging +27% Sales uplifts. Need we say more? Call Andrew Mitchell on 020 8847 3776 and see our robust presentation outlining all, and explaining just how we deliver seemingly the impossible: an All-in TV Campaign for £200k, on-air 8 weeks from agreed Brief.

TVLowCost is the ‘easyJet of the Ad Industry’, having pioneered the “low-cost” model into TV. At last, we have made TV advertising affordable. Recession? What recession?

Recession: WHAT crisis? “Low-cost” TV advertising from a Top Team is your ultimate fight-back.

TVLowCost’s All-in TV Package at only £200k is the UK’s Best Value Package. Bar none.

 

When the going gets tough, the tough get going … and TVLowCost’s pioneering All-in Package is precisely for small but deserving Challenger Brands. Brands that need to stretch their limited resources – gain better Distribution [or risk de-listing] and then gain optimal IMPACT for maximum Consumer offtake. This can only mean TV advertising.  But this  is traditionally too expensive, right? Wrong … not with our unique and remarkable £200k Package.

Such boldness demands a Top Team however – no green novices here - so TVLowCost leads with marcoms veterans with 30 years+ of brand and advertising experience, including running their own successful businesses before. Challenger Brands need seniority, especially with TV. And our experience has cut all unneccessary flannel and costs to the bone – to enable such brands to get onto TV – but retained all the quality of strategic thinking, creativity and nouse necessary to create effective noise.

Smarter thinking … strategically … creatively …  Research … Shooting & Editing … all the way through to precision Media planning and buying. Then add a potent cocktail of different thinking and solutions, breaking with the traditional. All combine to deliver RESULTS way beyond best expectations. We average 27%+ Sales increases, 30%+ rises in Ex-Factory, Spontaneous Awareness by @ +20% and help build Distribution, typically by +20%. And all from £200k All-in.

See: www.tvlowcost.co.uk … and by the way, how “fit” is your current agency Team? And how efficient and culpable are they spending your hard-earned money? Call Andrew Mitchell at TVLowCost on 020 8847 3776 or 07989 839927 and spare him 1 hour for a robust presentation.

TVLowCost’s “low-cost” All-in TV Package breaks all traditional “TV cost expectations” …

But then true pioneers do break Rules ….

 

We now offer the UK’s Best Value TV Advertising Package … bar none.

… and crafted to be so, for deserving Challenger Brands on tight budgets but who still NEED the sheer Impact of TV advertising. Not only to gain better Consumer Sales but also to leverage Broader Distribution Gains within the Trade. Some actually need TV to survive … though they may not yet know it.

This combined £200k All-in Package represents brilliant Added Value – worth re-reading that list above again – and yes, it includes every aspect of a TV Campaign. Including 2 stages of Research … full Shoot and Editing plus all related costs … and all the way through to a fully-tailored National Peak and Off-peak TV Airtime Schedule. We average 4 commercials per campaign too. Remarkable …

As are the Results, and from such a small relative ££ sum that traditional die-hard cynics would decry. Too many Challenger Brands spend double this in non-TV but get nowhere. With typical Sales lifts from TVLowCost Campaigns of +27% [remarkable enough], LoSalt has just broken rank … with +74%!!! And all from just £200k Complete. On-air in 8 weeks from agreed Brief too. And all Project-managed by seniors only, with some 30 years’ experience and 300 TV commercials under belts … at last count. Give us a call on 0044 20 8847 3776 … or at least look us up at www.tvlowcost.co.uk . Be sure, Challenger Brands using TVLowCost for their TV advertising gain TWO ways – “low-cost” entry enabling them to afford TV in the first place but then with huge Added Value Results. Such brave but awarded Clients then see TV in a very different light …