Punch 2 … EXCESSIVE TV Production Costs!
We’ve all had enough of recession but as we head for better times, small-budget brands particularly need to punch hugely above weight. When the UK’s average Shoot-only cost for 1×30″ TV brand commercial across 50,000 commercials in 2012/13 was a heady £187k, it’s no wonder most write TV off as excessively expensive. Even though offline TV remains by far the most Impactful and Persuasive medium, with ROI beyond all others. And it’s the only medium the all-important Trade respect. And want.
TVLowCost has pioneered the UK’s best Value All-in TV Packages for all such small-budget but deserving brands – starting at £160k but with its special £225k Pack proven at all levels. Consistently delivering net extra business results “well beyond best expectations”, it continues to impress the likes of Milton, Primula and Sudocrem through to Cadbury and Muller, Novartis, Sanofi, Typhoo and Dairy Crest. And our average of 4 TV commercials within our fixed-price £64k Shoots even more so; in other hands these campaigns would cost £250k+. As a full-service but specialist TV ad agency, our £225k Pack takes any brand from blank-sheet through to airdate, including full project management, strategy, briefings, creative ideas, Clearcast, Group Discussions and on to TV Shoot/running costs, a pre- and post-Tracking Study … AND a fully-tailored National TV Schedule. Remarkable value, particularly when handled by a tight team of 30+ year veterans too. We also provide tangible but low-cost online/digital Packs too. Complementary offline TV and online campaigns work at least 50% harder too when run together [Thinkbox].