The economic squeeze … maybe even a Recession? Facing Budget cuts? Our timing is perfect … because TVLowCost frees your Brand to do MORE WITH LESS.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TOUGH TIMES DEMAND TOUGH DECISIONS … and pressured Advertisers will get little sympathy from “High-cost” traditional ad agencies. TVLowCost with its pioneering “Low-cost” approach to TV advertising is consistently delivering ‘Results beyond best expectations’ … proving that LESS CAN MEAN MORE, especially when Budgets get cut.

You’d expect small Companies with their modest brands to complain first … with pressures at all levels of their businesses, their ad agencies STILL sit on their high fees, invoicing sky-high production costs with heavy mark-ups, and resisting all calls for prudence. BUT we are consistently being approached by the MAJOR multi-national Clients too - top Blue-chippers - who are even more disgruntled. Why? Because firstly, even they are seeing the dreaded axe fall everywhere and secondly, their ‘fat’ agencies are not reacting with appropriate cuts - even ’shavings’ - and seem incapable of adapting to the realities of today’s business climate. Most of these Clients are visibly agitated too, or at minimum speak confidentially through gritted teeth.

Like Ryanair and easyJet, Aldi, Cost-Cutters and many others, TVLowCost boldly broke the rules of its own Industry 3 years ago by offering a better, higher value alternative. A bit like Branson’s mantra of ‘giving the consumer a better deal’. Or Client/advertiser in this case. Whilst retaining high Creativity backed by long Strategic experience, we found better, leaner ways of running the whole TV development process, from start to airdate. De-mystifying many TV Production myths, sucking out the smoke and mirrors, short-cutting ‘expensive necessities’. [How many 'walking wounded' Clients/colleagues have you come across, each with disturbing ad agency stories about TV Prod excesses and gross over-spends]? Our result? A faster, vastly more efficient Creative & TV Production system that … gets deserving brands onto TV economically, AND enables more ££ into the Media itself. And not in ad agency coffers.

We have also kicked another myth into touch: that TV demands huge spend, or ‘££squillions’ even. Across over 100 Clients with some 450 TV commercials now we have consistently demonstrated exceptional Results … from small monies. Our “All Inclusive £200k TV Package” contains every element of a TV Campaign: Creative development + two Groups to check out the Ideas + Shoot of 3-4 commercials + Transmission Costs + full IPSOS Omnibus Awareness check + Media Planning and Media Buying with a fully-tailored schedule on National TV.

And Results? Consistent Sales lifts of @ 25%+ with the same for Distribution gains. Typically. Way beyond Client’s Best Expectations, and for good reasons. Our whole approach ‘avoids the obvious’ and goes its own way; we think/plan/create more cleverly. And GIVE MORE FOR LESS.

Check our webs out starting with www.tvlowcost.co.uk and then those for our International network and individual agencies - now 11 agencies across the world in 3 years. And spot the Clients too … Heinz, Wrangler, Unilever, J&J, Brita, Superdrug, Goodyear and a host of others can’t all be wrong. Can they?

SUMMARY: When the going gets tough, the tough get going. And our timing as a new International network is perfect, especially in today’s unfortunate downturn. TVLowCost offers a unique, top-to-bottom TV Development service. Senior, long-experienced creative professionals have pooled their talents, broken some mythical rules and deliver a remarkable ALL-IN TV Package for £200k. INcluding a Nat TV Package! We simply share a passion for helping deserving Challenger Brands on smaller budgets to benefit from TV advertising’s undoubted superiority over ALL other media. Even today. And specially with the all-important Multiple Trade, leave alone the Consumer!

And we guarantee we’ll punch WAY HARDER than our weight. That sounds a better deal even in good times, doesn’t it?

WHEN THE GOING GETS TOUGH, THE TOUGH GET GOING. ADVERTISERS UNDER PRESSURE SHOULD SWITCH TO TVLOWCOST WITH THEIR PIONEERING AND PROVEN “LOW-COST” APPROACH TO TV ADVERTISING.

If you stop advertising during a Recession, you seriously risk damaging your brand. There is an alternative strategy : adopt TVLowCost’s “All inclusive TV Package”…

 

This commercial has made a point, validated by several robust studies. Few Marketers would argue with the evidence.

Launched just over 3 years ago, TVLowCost has fast proven itself in no less than 11 markets already - across over 110 Clients and their brands with 450 commercials. And with Results to match; we aim to exceed all expectations across the board. Given the opportunity [1 hour], we will demonstrate that our unique approach to TV advertising will help your brand get onto TV for far less money than you think.

Our “All Inclusive £200k TV Package” contains every element of a TV Campaign: Creative development + two Groups to check out the Ideas + Shoot of 3-4 commercials + TRansmission Costs + full IPSOS Omnibus Awareness check + Media Planning and Media Buying with a fully tailored schedule on National TV.

Have a look at our www.tvlowcost.co.uk and international web site and then contact Andrew MItchell in our TVLowCost London office, on 020 8847 3776 or email mitchell@tvlowcost.com . 

You will discover that you can “accelerate” during recessionary times while reducing your marketing expenditures. An interesting perspective, don’t you think?

TOUGH TIMES and TVLOWCOST make perfect business partners. Our “Low-cost” approach has now made TV advertising AFFORDABLE. At last!

Are you really sure that there’s only bad news around at the moment?
Are you really sure that the situation is so negative ?
Are you really sure that the only sound thing to do is to keep your current advertising agency ?

Nobody can be happy about the worrying news we read  everywhere, for sure, but let’s be positive for a second : it is an excellent excuse to become more “creative and open-minded!”

When times are difficult, it’s precisely the right moment to identify new solutions to cope, and decide to accelerate when the vast majority of other brands are slowing down.

 

TVLowCost … is undoubtedly one of the best allies you can find to defend your brand in tough times, simply because we are there to give MORE FOR LESS…

If you are considering reducing your adspend, why not review our pioneering approach to TV advertising ? Spend an hour or two with us to hear what we can do for your brand ? And have done already for others in similar scenarios.

If in the last 3 years, more than 110 advertisers have joined the 11 different TVLowCost  offices around the world to benefit from our unique “low-cost” cost-saving method, with over 450 TV commercials shot, do you think that it’s just because we are “lucky” …?

Ask yourself too why Companies such as HEINZ, UNILEVER, WRANGLER, BOSE, GOODYEAR, MILTON, RICOH, SUPERDRUG, BRITA and many others… have chosen us just recently, many with their own Challenger Brands struggling to make ends meet. Even these Big Players simply cannot afford the extortionate fees of their mainline ad agencies - happy to service their high-rolling brands for them but not get out of bed for their smaller ones. Sound familiar? Sich Blue Chip Clients must have seen something special in us, maybe ?

At TVLowCost, we believe that the costs of TV advertising can be drastically diminished in order to help brands BETTER defend their market shares, even with reduced budgets. We can demonstrate exactly this many times over with tangible business Results … and Results beyond best expectations too. We challenge you to give me, Andrew Mitchell, 1 hour only in an informal meeting. Give me a call if this sounds interesting - on 020 8847 3776 or email me at mitchell@tvlowcost.com .

You will not be disappointed. 

 

TOUGH TIMES demand clever solutions … and TVLowCost’s pioneering “Low-cost” approach to Creative TV advertising is bang on time for pressured advertisers!

 

 

 

 

 

 

 

A gloomy visual, right? And if you manage to read the whole article below, you won’t feel much better.

But difficult times demand different solutions … which is why TVLowCost’s pioneering approach to smash “high-cost” TV advertising is more apt, refreshing AND tangible for these times. Call Andrew Mitchell on 020 8847 3776 or email mitchell@tvlowcost.com for the complete story. We’ll stretch your available Budgets back to where they were!
Advertisers Ready for Age of Austerity

P&G, GM, Coke, Nissan and A-B Look to Tighten Their Belts

By Jack NeffPublished: July 21, 2008

 

BATAVIA, Ohio (AdAge.com) — Here come the cuts.Amid roiling financial markets, a who’s who of blue-chip marketers are making moves to slash marketing spending, or at least apply tougher financial discipline to what they do spend. Among them are five major companies that together contribute more than $10 billion to the U.S. ad economy: General Motors Corp., Procter & Gamble Co., Anheuser-Busch, Coca-Cola Co. and Nissan.

 

The biggest of them all — P&G — last week appointed as its new Global Marketing Officer Marc Pritchard, who spent eight years in finance compared with only six in brand management and marketing. The new steward of P&G’s reported $7.9 billion global ad budget has spent the past two years developing corporate cost-cutting initiatives and before that was known by marketing executives who worked with him for his keen eye on spending.The country’s No. 2 advertiser, AT&T, meanwhile, is in a period of transition as its marketing chief, Wendy Clark, departs the company, leaving a question mark about how her successor will manage its massive $3.2 billion budget.

 

PROCTER & GAMBLE Its new top marketing executive, Marc Pritchard, has spent the past two years developing corporate costcutting initiatives and is known for keeping a keen eye on spending.   GENERAL MOTORS CORP. The automaker has already slashed its measured-media spending nearly $1 billion from 2005 to 2007 and is looking to cut more and shift more dollars to digital amid a round of restructuring.   COCA COLA CO. Wants to save between $400 million and $500 million a year by the end of 2011 and is looking to wring some of that from marketing. It will use global campaigns and “optimize” shops.   NISSAN NORTH AMERICA Though the company wouldn’t comment, execs said it is trimming $100 million from its ad spending in the fiscal year that started April 1 to meet an aggressive profit target set by CEO Carlos Ghosn.   ANHEUSER-BUSCH Historically frugal InBev’s $52 billion buyout of free-spending beer marketer A-B has agencies girding for a pullback on its $1.3 billion budget — even as the acquirer denies it.

Related Story: Stengel on Leadership, New Media and the Purpose Institute Q&A: P&G’s Departing Global CMO Talks About His Legacy, His Future and What Changes, If Any, His Successor Has in Store

Two rungs down at No. 4, struggling automotive giant General Motors, which already cut its measured media spending nearly $1 billion from 2005 to 2007, is looking to cut more and shift more dollars to digital amid a new round of restructuring.Auto slowdown
Others in the auto industry, the biggest ad-spending category behind retail in the U.S., appear to be following GM’s lead as it adjusts to one of the slowest sales years in recent history and to Americans’ quick shift to smaller, more-fuel-efficient vehicles.

Nissan North America is trimming $100 million from its ad spending this fiscal year that started April 1 to help meet an aggressive profit target set by Nissan Motor Co. CEO Carlos Ghosn, according to two former executives. The ad dollars are being moved to the incentives bucket, needed to move big trucks out of showrooms, they said. A Nissan spokesman declined comment.

Meanwhile, Coca-Cola wants to save between $400 million and $500 million a year by the end of 2011 and wants to find some of those savings in marketing.

In a second-quarter earnings call with analysts July 17, newly minted Coca-Cola CEO Muhtar Kent said as the company undergoes an aggressive review of spending, marketing will be a primary area of focus.

The company will look to reduce “nonconsumer-facing” programs through global campaigns. It will also leverage best practices for creative and overall execution, as well as optimize its use of agencies. As an example, Mr. Kent said Coca-Cola recently completed a global marketing research agreement that will replace a number of local agreements.

“Our objective is to reinvest marketing efficiencies … that we realize into efficient brand-building activities to drive the long-term health of our business,” he said.

More direct-marketing
Coca-Cola Exec VP-Chief Financial Officer Gary Fayard said that given the economy, the company is maintaining a “disciplined” approach to marketing. That entails an increase in total direct-marketing spending vs. planned spending, as well as reallocation of funds against certain geographies to drive growth.

The soft-drink giant’s strategy to reduce costs through increased use of global campaigns is an approach similar to that outlined by Unilever Chief Financial Officer Jim Lawrence earlier this year.

Historically frugal InBev’s $52 billion buyout of free-spending American beer marketer Anheuser-Busch also has agencies girding for a possible spending pullback. And some A-B agency executives said they simply don’t see how InBev’s philosophy of zero-based budgeting can mesh with A-B’s prolific approach to brand marketing.

While package-goods companies broadly have been talking about cutting overhead to maintain marketing spending, managers at analytics firms say the companies also have been actively testing models to project how successfully they can raise prices without losing out to private labels — and the impact of shifting funds from media advertising to trade promotion and other areas of shopper marketing.

A combination of a hard times and internal austerity measures often has meant a back-to-basics movement for P&G and others — and quite possibly a resistance to any experimental marketing that doesn’t have proven ROI.

Lafley’s example
After Chairman-CEO A.G. Lafley took over P&G amid earnings misses and a looming recession in 2000, he cut back interactive efforts and abandoned hundreds of URLs it had accumulated. P&G also ramped up couponing and, in some cases, trade promotion.

But at P&G, at least, it’s far from certain any of that will play out again. Mr. Pritchard, while a financial disciplinarian, has also been a champion of interactive media at times.

And even as GM expanded its restructuring last week, VP-North American Sales, Service and Marketing Mark LaNeve told Advertising Age sibling Automotive News the company is looking at “getting better at digital” advertising in addition to “big savings.”

~ ~ ~
Contributing: Jean Halliday, Jeremy Mullman and Natalie Zmuda

 

Finance execs cut path to power

A new group has steadily been taking charge at Procter & Gamble in recent months: the finance guys.Brand management was once the nearly exclusive path to power at the iconic marketer, and even managers who started in other functions had to spend time there before making it to general management. That included new Global Marketing Officer Marc Pritchard, despite his finance-heavy résumé.

But P&G has appointed three new managers since the beginning of the year who had spent all or the vast majority of their careers in finance and now collectively oversee nine of the company’s 24 billion-dollar brands.

They include two former treasurers of P&G who’ve taken over struggling business units targeted for cost reductions: John Goodwin, president of snacks and pet care, and Juan Pedro Hernandez, who recently became president of the Braun unit.

For Mr. Goodwin, it’s his first general-management assignment after a career in finance, and for Mr. Hernandez, the move came after a career in finance and four years as general manager overseeing Spain and Portugal. Ed Shirley, appointed last month as vice chair of global beauty and grooming, spent his first 10 years as a finance manager of Gillette before moving into general and sales management there and later at P&G. He did spend two years as senior VP over Gillette’s logistics and marketing-services organization, where he oversaw a global media review. But he was never a brand or product manager.

Mr. Shirley’s appointment came after P&G’s beauty business delivered only 3% organic sales growth despite a double-digit hike in U.S. ad spending on the business in the calendar first quarter.

It’s not clear the rise of finance will mean the fall of marketing budgets broadly, analysts say. So far, P&G executives have said they plan to focus on other areas of overhead while maintaining spending at near historical levels. And analysts say investors will likely punish the stock if earnings come at the expense of ad spending.

 

– Jack Neff

Pain may trickle down to sports

 

Source: Sports Business Journal

The specter of marketing cuts by the likes of General Motors, Coca-Cola, Nissan and Anheuser-Busch is no doubt causing headaches for ad salespeople everywhere, but nowhere is more aspirin being popped than among sports leagues and teams where these companies rank as some of the largest spenders.

“It has a ripple effect,” said Marc Ganis, president of Chicago consultancy SportsCorp. “It softens the ability to increase prices, and more inventory becomes available. … It’s not easy to find replacement sponsors willing to do a major expansion in an economy like this.”

GM, which said last week it would pare down its mammoth marketing budget due to economic conditions in the U.S., is the sports world’s biggest spender, with four brands in the top 50, according to an analysis by Sports Business Journal. Anheuser-Busch — whose new owner, InBev, is renowned for cost cutting — is the second-largest spender.

Nissan is No. 8, and Coca-Cola, which was named the best-loved brand by sports fans last years in a survey by Turnkey Sports, is No. 15.

Executives at the major sports leagues said major cuts by their largest sponsors were a concern, but they also expressed confidence that they’d see fewer cutbacks than other media from those marketers.

“When it’s all said and done, I think sports will be hit the least,” said Keith Wachtel, the National Hockey League’s senior VP-corporate sales and marketing and a former business-development executive at the National Football League. “You generally find other categories and other marketers who’ll step up.”

 

 

Our pioneering “Low-cost” approach to TV advertising was way ahead of its time … according to Booz Allen. And our very name - TVLowCost - could not be clearer.

 

AND … It IS “cool” to be price-conscious!!

Like Ryaniar, easyJet, Aldi and many others, TVLowCost “S-Q-U-E-E-Z-E-S” the max from hard-earned Budgets …

http://www.boozallen.com/publications/article/658145?lpid=981146

 

Europe’s Service Sector May Be the Next to Adopt a Low-Cost Business Model
 
VP predicts that service providers with low-cost business models could assume a 40% market share in Western Europe.

A widespread shift in consumer behavior towards purchasing low-cost goods and services has heightened the competition for customers and fueled price wars. Booz Allen Hamilton predicts that service providers will follow the lead of the consumer goods industry and in doing so could grab up to 40% of the market share in Western Europe by shifting to a low-cost business model.

Industry Role Models

The consumer goods industry successfully adopted a low-cost model to accommodate this shift in consumer behavior. In the 1970s, only 20% of demand in the consumer good industry was met with bargain-priced products; that figured increased to one third by the mid 1980s. “Today, more than half of consumers, regardless of income, are searching for a bargain,” explained Friedrich. “Now it’s ‘cool’ to be price conscious.” He predicts that in the near-term 40% of all consumer goods purchases will be bargain-priced items.

The airline industry was the first service provider to pioneer the low-cost carrier model. “Providers like Ryanair and Easyjet caused a commotion in the European markets by providing limited service at a price that was attractive to the cost-conscious consumer,” said Booz Allen Vice President Dr. Roman Friedrich. “Ryanair recorded an operational margin of 25% in the past year compared to the more traditional carriers that had to settle for margins below 10%.”

The Future Success Stories

Service sector providers, including mobile network operators and Internet Service Providers, could be the next to adopt a low-cost model and such a shift could herald significant market growth. “The consumer has a wider selection and is encouraged to save through consumption,” Friedrich said. “This causes the overall market to grow.”

In addition to new customers, a low-cost strategy can bring increased complexity. “Low-cost business models could completely rewrite the rules of the effected industries,” Friedrich said. “These optimized offerings create transparency in terms of the actual costs for the individual service components. This leads to strong price pressure and to a higher degree of product differentiation.”

Smart Customization

Established players need to revisit their business models and assess. A rethinking is needed on the part of established players. “Booz Allen envisions low cost as a part of a service company’s growth strategy,” he said. “A higher complexity ensues from this. Several parallel business systems and internal processes must be established. Furthermore, it is important to pursue differentiate marketing strategies and successfully manage the resulting variety of brands. Smart Customization is the name of the game.”

Give your Challenger Brand - and pressured Budgets - a break. Call me, Andrew Mitchell, CEO of TVLowCost UK on 020 8847 3776 or email mitchell@tvlowcost.com … and I’ll both convince and demonstrate to you our wiser “Low-cost” ways.

Cost-Cutting is reality nowadays. BREAK THE RULES! With TVLowCost you can cut your marketing budget, but you’ll BOOST the efficiency of your TV advertising.

Not a single day goes by without hearing of Companies reducing their marketing spends. It’s today’s reality … and it’ll be with us for a year or so, for sure.

This is a major opportunity for advertisers to BREAK THE RULES !
It’s when one has “no choice” that you find new and original solutions. It’s the ideal moment to see “what’s new” in the advertising world. It’s the moment to identify new partners who will help your Company face difficult times … and different times needing different solutions.

One thing’s for sure : You cannot do new things with old methods, leave alone old advertising partners inside old advertising agencies!

TVLowCost … is the first and only TV advertising specialist to adopt a “Low-cost” principle for top quality “tailor-made” TV campaigns. We bring to advertisers a completely new and fresh approach to TV that really cuts the overall costs of developing a TV campaign. We are demonstrating in the eleven countries where TVLowCost is established that we … Make TV advertising affordable, at last.

So if you’re a tad “stressed” by having to cut your ad budget, “de-stress” yourself and give us a call. We can share our ‘lean and mean’ techniques - shunned by all other ad agencies - plus show you plenty of tangible Results that have ‘exceeded best expectations’. And reassure you that, whilst your marketing budget might be shaved, you can more than compensate through using TVLowCost and its ways of optimising TV efficiency.

BUT don’t expect your current “High cost” ad agency to have much sympathy!

Have a look at our www.tvlowcost.co.uk web plus our international web and call Andrew Mitchell on 020 8847 3776 or email mitchell@tvlowcost.com. I will tell you the full story. We’ve even just won the Gold UK SMaRT Award for 2007 across ALL Categories for the “Most Effective Campaign on a Small Budget”, delivering EX-ceptional Results for our Milton Client. This brand is now in its rudest health with Sales and Profits over its 50 years!

 What have you got to lose …?

 

TVLowCost’s International expansion moves ahead yet again with its 10th launch - this time the USA in New York. Headed by Jim Lurie, TV advertising in the USA is at last AFFORDABLE!

  The American agency, which already employs 10 staff, has adopted the same unique approach as the TVLowCost Network ” making TV advertising affordable, at last ”. Have a look at our USA Blog

Since TVLowCost was founded In France some 3 years ago, we have launched International agencies in Germany, UK, Belgium, Italy, Spain, Sweden, Canada, Australia and New Zealand. All have met with similar success, consistently demonstrating that  we can be ” Low-cost but top quality ” at the same time. In each country,  “All-inclusive TV Packs” include :

1. The Creative Idea. 2. The full TV Shoot with a variety of commercials each time. 3. Group Discussions as the Campaign pre-test. 4. Brand Awareness Omnibus checks through IPSOS. 5. A fully tailored Media Plan plus Buying to deliver a tangible National TV Campaign.

To learn more about our Network see : TVLowCost International

 

OUR “LOW-COST TV” APPROACH NOT ONLY LEVERAGES CONSUMER PULL-THROUGH … BUT IT BROADENS BUSINESS BASES.

THE CRISIS TODAY WITH MOST FMCG BRANDS - AND ESPECIALLY SMALLER CHALLENGER BRANDS - LIES IN DISTRIBUTION WHERE THE MULT. GROCERS TOTALLY DOMINATE AND DICTATE TERMS OF DISTRIBUTION.

As economic nuts get tightened, Multiple Grocers’ vice-like grips on Distribution squeezes most Brands’ nuts even harder. They can be murderous, right? The stories you hear from tight-lipped Marketing people about margin erosions, price restrictions, the sheer costs of Promotions et al … make hairs rise on the back of your neck, leave alone anywhere else. And they are true! Bully boys, or what? Only the really Big Brands have the weight to brow-beat the Big Five [and even some of them use brinksmanship to the limit] …

But what about the smaller, secondary Brands - Challenger Brands? Even those with distinct product edges and premium pricing wince at the pressures applied to their own nuts. Most spend their lives clinging on to what Distribution they are allowed, knowing that ROS fluctuations could elicit a doom-laden phonecall from their ‘favourite’ Buyer anytime. Their BTL efforts - just to maintain the status quo - take much higher priority than even their ATL efforts with Consumers, trying to get their flow up through the supermarkets! Wrong way round, isn’t it?

HOW can they fight back? The FACT today remains: TV advertising STILL carries huge influence with the Trade. Forget Print advertising and any other Medium [where you simply tread water, but expensively]. The only issue here though is AFFORDABILITY - and TV costs squillions, doesn’t it? TVLowCost has MADE TV ADVERTISING AFFORDABLE! So, all you Clients valliantly spending £200k, £400k or even £500k+ on elegant Print/other ad campaigns just to stand still, spare us but 1 hour.

For £200k, TVLowCost can get your deserving Brand on-air, in 8 weeks from Brief, fully Researched and with an Omnibus check too … INCLUDING a tailored Peak and Off-Peak TV Airtime Package. All-in for … £200k. And RESULTS? We deliver REMARKABLE Results - beyond best expectations - with +25-30% Sales lifts on average … AND with the same levels of NET EXTRA DISTRIBUTION.

As Jon Connolly, Marketing Director responsible for Milton said after his +30% and +32% gains, respectively: “Had I known you’d deliver such extra Distribution - leave alone the Sales growth -  we’d have gone with your Package anyway!”

Nicely put. Need we say more?

“LOW-COST TV” WORKS SO SAVE YOUR TEARS! ONLY TVLOWCOST ENABLES BRANDS ON LIMITED BUDGETS TO MAXIMISE MONIES IN THE MEDIA [AND NOT IN THEIR AD AGENCY'S POCKETS].

CHALLENGER BRANDS CANNOT AFFORD TRAD “HIGH-COST” AD AGENCIES … THAT HOOVER UP THE TIGHT BUDGET IN FEES AND IN EXPENSIVE, OTT TV PROD COSTS.

Clients with high-rolling Brands and Budgets to match CAN afford their rosters of  agencies, whatever their marcoms abilities. And costly as these are, they probably do give reasonable Value to their Clients … most having cut back on Marketing Staff, are lean and so have to farm most communications out anyway. Where mistakes happen though is where Clients ‘roll on’ and place their smaller, less wealthy Brands with these same agencies. Bad mistake.

Agencies generally win 1 pitch in 4, and so rack up heavy losses annually. Add these sums to their “high-cost” living in West-end offices and all the associated Overheads … and those monies need re-couping from somewhere. And so such Challenger Brands usually do NOT get their deserved Value for Money servicing.

TVLowCost runs a completely different “fitness routine”. As the “easyJet of the Ad Industry”, we have real expertise as 30yr+ veterans not only in helping Challenger Brands be more successful BUT also … running them leanly. Our whole remit is about cutting back on needless margins and generally being “cleverer and canny” with costs. From top to bottom. We ensure that maximum monies end up in the Media, and not shoring up breaches in agency coffers.

Our remarkable £200k all-in TV Package averages 4 commercials per Project … includes Research Groups for the Creative AND then a pre- and post-Omnibus Awareness Check … the full Shoot and ALL associated editing/post production and Transmission Materials … all the way through to a fully tailored TV Airtime Package on a carefully selected mix of Peak and Off-Peak. No surprises. We undoubtedly offer the UK’s Best Value all-in TV Package. Bar none. And our unique approach generates mouth-watering Results too - defying all defensive cynics - with outcomes way beyong best expectations.

Do your deserving Challenger Brand a big favour - visit us for 1 hour and appreciate our huge advantages, before weakening and allowing your roster shop to milk your Brand still further.

In an economic downturn, TVLowCost’s unique all-in £200k TV Package is PURR-fectly timed! Advertisers need not panic! Our approach gives them back their “Marketing Purchasing Power”.

Advertisers, don’t panic ! Whilst not [we hope] facing another recession, nonetheless times are tough and Clients are reappraising their spending. For TV advertising , traditional “High-cost” ad agency approaches may well have to be axed … BUT TVLowCost’s cleverer ”Low-cost” approach in an economic squeeze is just coming into its own. Perfect timing in fact, helping Co’s to rebalance their ”Marketing Purchase Power”.

When TVLowCost opened its doors three and a half years ago, the Ad Industry roared with laughter [and a touch of anxiety] and declared: ”This will never work!” Various traditional big agency bossess claimed that the cost of the ” All inclusive TV Pack for £200k” was simply ridiculous,  impossible even … 

True … the Ad Industry  is always strangely traditionalist and conformist! 

But our intuition was right: numerous Co’s did not use TV advertising, simply because of the “high ticket entry price”. Inaccessible for most. Today, inflationary pressures on supply costs, the Trade’s squeeze on Distribution Support progs, newer competitive entries, locally or from abroad … all these and more force Co’s to re-think their marcoms budgets. With cut-backs in mind …

The name of the game today is those cut-backs or more politely put: “Savings.”

TODAY … is precisely the right time to work with the only TV agency specialist in those ”Savings” : TVLowCost!

What’s equally clear is that traditional “High-cost” ad agencies are really poor in adapting to the new economic environment. Culturally and financially - hampered by their heavy overheads and “High-cost” living -  they simply can’t shift their positioning. Happily and without these dated excesses, TVLowCost has already pioneered the changes, having pre-empted the economic pressures.

By REDUCING THE COSTS of TV advertising, we allow our Clients to improve their overall profitability whilst enjoying the fuller benefits of proven, cost-effective TV advertising. Perfect timing for the times. Indeed!