Clients need experienced agency partners – pioneers – to ensure SURVIVAL.
Overcrowded categories … Trade playing silly buggers with Distribution, margins and still refusing a price rise? … O/L really making inroads meanwhile … advertising unaffordable in a recession … poor Exchange Rates exacerbating that … all getting familiar, isn’t it? Just HOW are marketers meant to keep their smaller Challenger Brands on-track, leave alone speeding up?
Well, using “high-cost” ad agencies won’t help … hard-earned monies being hoovered up in excessive fees is a recipe for disaster. Let them focus on high-roling brands with budgets to match!
No, somehow … they need a new, fresh but tangible approach. Something with teeth. But which does not – cannot – cost the earth. And despite all Media fragmentation this last decade with so much choice now available, there’s no doubting that TV advertising is STILL what works best … not only with Consumers and pull-through BUT with the all-important TRADE. No Trade support, no business.
But TV advertising is hugely expensive … and unaffordable, right? WRONG …
Welcome to TVLowCost, long-experienced and true pioneers in effective “low-cost” TV advertising. We are all about Challenger Brands and EN-abling them, deservedly, to get onto TV … with all the strategic and creative firepower they need BUT in a sensible, tailored “low-cost£ way. And with max funds in the Media itself. Ask yourself these questions … 
Answer YES or NO: Versus 3 years ago your Challenger Brand …
1. Has suffered Distribution losses?
2. The Trade has cut margins and suppressed price increases?
3. Experienced Volume, Value and Share declines?
4. Spent more ATL but still only treading water?
5. Delivered less Brand Profitability to boot?
If you ticked 2 or more, read on …
Too many Challenger Brands and Projects on tight budgets are spending £000,000′s in Print, Radio and other ATL advertising … to then tread water or even sink. Not believing that TV is affordable. With TVLowCost, it now is [even more so with a "soft" TV market]. And TV does make ALL the difference to brands today; look what remarkable results we are consistently achieving on small budgets. But in developing TV, they cannot afford “high-cost” ad agency fees either. Nor risk “cheap” TV campaigns via so-say “full-service” TV Prod Studios, lone Creatives, media agencies and “green” marcoms groups with little depth experience of business and marketing, brands, strategy, creativity and project management. Beware!
Yet Challenger Brands NEED TV to change gear, right? For Consumer AND Trade. Pioneered by 30 year marcoms professionals – most having run their own agencies before – TVLowCost’s unique All-in TV Packages are the Best Value anywhere. Crafted to be so. And with 4 entry levels, deserving Challenger Brands really can now gain serious competitive advantage … but on TV.
As example, our “Challenger” Pack at £200k includes: full Project Management, strategic analysis and Briefing … full Creative, Shoot, Editing [av. 4 commercials] … Music and on-air costs … 2 Groups upfront to check Ideas, then a pre- and post-Omnibus Awareness Check … AND a fully-tailored Nat TV Airtime Plan. Too good to be true? Heinz, Wrangler, J&J, Unilever, Bose and 120 other Challenger Brands over 4 yars would not agree. 500 commercials and 12 markets later, we are delivering not only exceptional Creativity and Value but consistent and remarkable Results to defy all cynics. Our senior but “low-cost” approach plus potent cocktail of different thinking and solutions enables a small TV spend to punch hugely above weight and break normal budgetary expectations. Fact.
Check us out at just need TVLowCost … www.tvlowcost.co.uk
You don’t need £millions to be on TV …you just need TVLowCost.